The Chefs and product developers for the Jacob's brand had spent years working to introduce a new, premium chicken breed to the Norwegian market. Slower growing, better tasting, only found at selected farms with attention to quality and animal welfare.

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Client: Jacob's/Meny
Agency: Kitchen/Publicis
Creative team: Kjetil Nybø & Anders Holm

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Production: Motion Blur
Producer: Fredrik Pryser
Production manager: Ingvild Evjemo
Line producer, Italy: Andrea Turchi
DoP: Andreas Johannessen