The weekend is the perfect time to spend in the kitchen and cook food that inspires us and warms the soul. This was the starting point for a series of slice of life films for supermarket chain Meny.

The ambition was to build a visual toolbox that could be used in various edits while hitting specific visual cues; food preparation, emotional engagement, seasonal changes, categories of fresh foods.

Building the kitchens in a studio allowed us to manage a complex demand and create a wide bank of visuals, then adding exterior shots and high speed table top visuals to the mix. We used the windows actively to look in, creating mist, rain or sun to connect our protagonists with the elements and the seasons.